BNP Paribas Wealth Management has revealed its new Client Experience co-created with Clients and Fintechs; enhancing the existing innovative digital solutions, these new services and functionalities have been live since December 2016 and will be continuously reinforced in the coming months.
Clients, private bankers and specialists from BNP Paribas Wealth Management united around the same project and designed this new client experience during four innovation sessions in Brussels, Rome, Luxembourg and Hong Kong. The project was to create a new wealth management experience fit for a world where digital interactions have come to enhance human ones.
During a second step, tightly knit “pizza teams” worked in three factories (incubators) in Europe and Asia to design and create innovations that would reflect this new client experience. These factories are specially conceived and equipped to encourage and foster rapid development of solutions for the bank’s clients. In total, almost 200 people from diverse backgrounds contributed to reinventing this client experience through digital solutions.
Some of these innovations were developed in close cooperation with Fintechs.
At the heart of the Client Experience transformation, there is the strong will to create a new form of wealth management that adapts the banking services to every aspect of a client’s life.
"We learned a lot by working differently on this ambitious project, and received extremely positive feedback from both clients and teams who worked together on brainstorming, conception, production and testing sessions. It was very important for us to integrate clients in this innovative process and we hope these new digital solutions will generate the same enthusiasm for all our clients,” added Sofia Merlo, Co-CEO of BNP Paribas Wealth Management.
Since December 2016, new services and functionalities have been progressively launched in various markets around the globe. All these initiatives are aimed to be fully embedded in the client’s life and are giving clients the power to manage the banking relationship the way they want to (choosing preferred channels, or adopting new ways to secure information, personalising content, information…).
The three new services include:
- myAdvisory: An Investment Manager in the Client’s Pocket. myAdvisory boosts clients’ investments management and provides personalised financial advice directly via a smartphone.
- myBioPass: A Unique Key to Access BNP Paribas Wealth Management Services. myBioPass enables clients to easily access their online banking services using biometrics.
- The Leaders' Connection: Sharing and Engaging with Peers. The Leaders’ Connection is a digital platform available on smartphone and tablet that allows BNP Paribas Wealth Management to connect eligible investors to facilitate co-investments and give them the opportunity to share their views on exclusive private investment opportunities.
