From Wednesday, NPG Wealth Management (NPG) and its life assurance company Private Estate Life (PEL) will be taking on a single shared name: OneLife.

Life assurance specialist NPG, which develops its cross-border financial planning solutions through PEL, stated that it has taken the decision to operate under a single brand name as a means of reinforcing its growth strategy and optimising its presence in key European markets.

Owned by investment company J.C. Flowers & Co, OneLife has been providing compliant, innovative and customised solutions for individuals adapted to changing generational and mobility trends for more tbhan 25 years. Its stated goal was cited as overturning conventional attitudes to life assurance.

“With OneLife we want to offer a unique and exceptional experience to our clients and partners while increasing our presence and commitment to the European market from our base in Luxembourg, one of the world’s best platforms for wealth management and inheritance planning,” said Marc Stevens, CEO Managing Director.