The world’s leading insurance company AXA has announced the launch of its new business based in Luxembourg.

In response to demand for a more mobile and international service, AXA has implemented its new initiative AXA Wealth Europe. The service offers custom-made saving solutions for its international client base.

The initiative has also introduced its new insurance contract, Lifinity Europe, which offers its clients high-quality innovative and flexible saving solutions and asset management. The contract can be adapted to fit individual clients’ needs, and offers a new digital service.

AXA Wealth Europe is home to teams of specialists in life insurance and wealth management. Based in Luxembourg, the company benefits from connections with its other AXA branches in the Grand Duchy.

The new company is currently focusing on French, Belgian and Luxembourgish markets before possibly extending to other European countries based on clients’ needs and opportunities in the market. The first AXA Wealth Europe meeting will take place on 29 and 30 September at the Patrimonia Convention in Lyon, France.

Marie-Hélène Massard, CEO of AXA Luxembourg and AXA Wealth Europe, described the decision to have the new society’s headquarters in the Grand Duchy as “proof of Luxembourg’s financial appeal and a sign of recognition of the quality of our teams.”

AXA Wealth Europe is a member of the Association of Insurance and Reassurance Companies in the Grand Duchy of Luxembourg (ACA).