Swiss Life Group has announced that it has decided to position its global insurance business through the launch of the new sub-brand "Swiss Life Global Solutions".

The decision for this dedicated sub-brand is a key commitment in favour of positioning the global insurance business effectively and to strengthen the brand. By bringing the cross-border capabilities under one roof, Swiss Life intends to increase the visibility and reinforce its presence in the market.

Nils Frowein, CEO at Swiss Life International, commented “With more than 150 years of experience, we have gained a strong reputation and a sustainable position in the global life insurance market. Through close, longstanding relationships with the world’s most renowned companies who are our clients and partners, our 200 experts at Swiss Life Global Solutions have gained a profound understanding of clients’ needs and have grown to become the cross-border knowledge centre within Swiss Life.”

Relying on decades of global expertise combined with in-depth local know-know, Swiss Life Global Solutions offers a broad range of tailored cross-border insurance solutions for high net worth individuals (Global Private Wealth Solutions) and for international companies (Global Employee Benefits Solutions).

Nils Frowein further added “We strive to reduce complexity by creating the most suitable solutions for our clients and partners through our comprehensive service that includes an innovative offering, leading advisory expertise as well as highly skilled support teams in all our markets.”