Doctena, the number 1 medical booking platform in Luxembourg, Belgium, The Netherlands and Switzerland, has just acquired Doxter, the number 1 player in Germany.
By entering the German market, Doctena is consolidating its position as the leading European medical booking platform, the only of its kind active in so many markets on the continent.
The mission of Doctena is to reduce the workload for doctors so that they can better focus on treating patients but also to help patient easily book an appointment, at any time. This goes hand in hand with an expansion strategy that rests on a localised approach and the synergy of combining the strengths of various players. By combining the forces of local champions, Doctena offers doctors and customers a service adapted to the local specificities and regulations of their markets. Besides of that Doctena consolidates its growth, making thus the shift from local start-up to strongly performing international company.
The rapid expansion of the company has been helped by the support of the Luxembourg government. The financing of the transaction has been done in part with the use of a new financing tool of the SNCI. The “Indirect Development Loan” is meant to finance expansion projects of innovative companies in collaboration with local banks.
“Digital innovation is a priority for the future development of Luxembourg’s economy. The presence of European champions in the field of ICT in the Grand-Duchy brings skills and know-how to our ecosystem favourable to the digitalisation of the national economy” said Etienne Schneider, Deputy Prime Minister and Minister of the Economy.
Both Doctena’s strategy and high service level are paying off: every minute a patient creates an account on Doctena and every 30 seconds an appointment is booked on Doctena. Two out of every three users become repeat patients. And, according to a recent customer survey, 97% of patients are satisfied with the service and would recommend it to family and friends.
“Doctena was launched in Luxembourg, where it now has an adoption rate of 20% among medical practitioners”, explained Patrick Kersten, CEO of Doctena in Luxembourg. “This mass adoption by healthcare professionals will provide patients with more choice and opportunities. Patients and doctors are making the right choice when they join Doctena. By building the trust in our solution with hospitals, we ensure our continued growth and leadership in Europe.”
Thanks to the Doxter acquisition, patients can now book medical appointments in five countries, including Germany, with one single application.
Photo (L-R): Minister Etienne Schneider; Doctena's Patrick Kersten
