Today the SES subsidiary SES Platform Services has entered into a long-term partnership with Zee Entertainment Enterprises Limited (ZEEL) that will provide Germany with 24 hours of high-quality Bollywood films produced by the Indian film industry, as well as popular Indian television series in both SD and HD on a new free-to-air (FTA) television channel.
SES Platform Services will be providing satellite capacity and ground services, including encoding, multiplexing and uplinking from its site in Munich-Unterfoehring.
Christoph Muehleib, Vice President Sales Europe at SES Platform Services, said "We are very pleased to be part of this exciting endeavour. Germany is the largest FTA market in Europe. With a reach of 18 million in Germany, we serve the majority of TV homes, plus millions of German-speaking viewers throughout Europe.”
"We are looking forward to the launch of Zee One into one of the world's most important television markets. As yet, the Bollywood genre is still barely represented, so enhancing Germany's entertainment offerings by introducing an entirely new genre will transform the viewers’ TV experience,” said Neeraj Dhingra, CEO Europe at Asia TV Ltd. (Zee TV)
ZEEL is part of India’s diversified conglomerate The Essel Group, founded by the internationally known Dr. Subhash Chandra and is India´s largest TV network as well as the largest direct-to-home enterprise in Asia. With rights to more than 3,500 film titles from foremost studios and of iconic film stars, ZEE houses the world’s largest Hindi film library. Through its strong presence worldwide, ZEE entertains over 959 million viewers across 169 countries.
Photo by SES
