LuxExpo in Luxembourg-Kirchberg has announced that its traditional Spring Fair (Foire de Printemps) held this year from 23 April to 1 May is to become SPRINGBREAK LUXEMBOURG in 2017 and be held earlier in the season, from 22 to 26 March 2017, and just for 5 days.

The new-look exhibition will be packed full of new features and products. SPRINGBREAK LUXEMBOURG will be earlier, more compact and more intense than the Spring Fair, a chance to put winter behind us and greet the arrival of spring by preparing for outdoor activities.

Visitors to SPRINGBREAK LUXEMBOURG will find surprises, festivities, gastronomy, new products, an event celebrating the good life, and will be able to stroll around, meet people and come back again and again ... Whether on the look-out for new trends or merely browsing, attendees will enjoy the various pavilions and events, so as cultural and gastronomic programmes promising a unique visitor experience.

SPRINGBREAK LUXEMBOURG will be held at the end of March 2017, an excellent time for new releases and preparing for outdoor activities. The dates have been chosen so as to expand the range of participants and enable them to release and exhibit their new spring and summer products here first, in Luxexpo’s refurbished premises that will offer optimum comfort for visitors to SPRINGBREAK LUXEMBOURG.

The event will now run for five days. All the components of the new exhibition have been carefully chosen and are backed up by a solid, compact programme. Closely linked, supplementing one another and difficult to separate, the elements of SPRINGBREAK LUXEMBOURG will form a cohesive unit that will make this an exclusive new event.

There are many reasons to visit an exhibition: to see things, meet people, discover new products but above all to have a good time! From the selection of partners to the opening times and composition of the various sections, SPRINGBREAK LUXEMBOURG will give the public an opportunity to share in an exciting and intense experience spread over five days ... and five nights.

Earlier, more compact and more intense certainly, but also a new visual identity, new opening hours, a new layout, new content ... which will be announced before the summer break and before the start of the new school year.

"This new exhibition model will tap into the expertise of historic players in the space and partners in the venture, with the aim of providing an unprecedented visitor experience for all generations, families with children, the international community and our traditional public. New features of SPRINGBREAK LUXEMBOURG will be regularly announced in the press and shared on social networks!" said Morgan Gromy, COO of Luxexpo.

"One of Luxexpo’s new aims is to be a springboard and pioneer for emerging and ambitious talents and projects in the MICE sector by directing the spotlight onto innovative young cultural, commercial and industrial projects targeting the general public. SPRINGBREAK LUXEMBOURG will have an international focus, hence the use of English in the event communication" added Jean-Michel Collignon, CEO of Luxexpo.