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Friday, 20 March 2015 16:30

La Baloise Insurance Launches Game of Roads on 125th Anniversary

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Game of Roads is a new free app from La Baloise Insurance that combines fun and improved driving performance; on the occasion of its 125th anniversary in Luxembourg, which is being celebrated this year, Bâloise is focusing on innovation with ‘Game of Roads’ the first step.

The Game of Roads app was developed in collaboration with Motion-S, a University of Luxembourg spin-off and resulting from a project supported by the Fonds National de la Recherche (FNR). This ground-breaking application, available both on the App Store and Google Play, aims to increase road safety through fun and competition.

The brand-new and revolutionary application for the Luxembourg market is destined to all those who are keen to improve their driving in a fun way and equally challenge their friends. Everyone can use ‘Game of Roads’: Bâloise customer or not, Luxembourg resident or cross-border commuter.

According to the statement released, Bâloise is committed to incorporating security into everyday life. Romain Braas, CEO of Bâloise Luxembourg, stated "As already stated in our claim ‘Making you safer’, we take this topic very seriously and are constantly trying to increase people’s consciousness of safety. In addition, working with Motion-S, a start-up in Luxembourg, has allowed us to encourage and support young talents."

Laurent Heiles, Sales Director, emphasised "We chose to break the insurance codes in Luxembourg in order to succeed in our digital transformation and to redefine the role of the insurer by offering new experiences and relying on modern technologies. ‘Game of Roads’ is a perfect example of this development."

In a digital world, the best option is to rely on the smartphone, the communication tool preferred by young and old. Tradition meets technology; Bâloise meets Motion-S. The result is unprecedented.

Game of Roads encompasses four worlds:

1. The scientific world: A powerful algorithm that takes into account the motor vehicle and the climatic conditions

2. The game world: The game score, the competition, the ranking, the badges …

3. The community world: The blog on the website gameofroads.lu, Facebook®, Twitter®, Youtube® and Google+®

4. The (playful) safety world: Specialists’ advice, tutorials, gimmicks in the app and other media available

The winner of the finals in October will receive a brand-new MINI Cooper®. In addition, every month, the best drivers will be rewarded with exclusive prizes, such as, for example a trip to New York in the first month after the launching of the app.

For each trip, drivers must first launch the app that will then measure the user's driving style, taking into account braking, acceleration, turning, general appearance and weather conditions, with a "drive score" indicating the level of performance achieved. Scores are held centrally so the operators can identify the best drivers.

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