Peer-to-peer motorhome rental platform SHAREaCAMPER has released the 2016 Wine Price Index, a comprehensive study comparing the cost of wine in 65 countries worldwide.
The Index averages and compares local and imported wine prices in each country, allowing travellers and wine lovers a bird’s eye view on the consumer wine industry across the globe. The United Arab Emirates was the most expensive destination for average wine costs, whilst Paraguay offered the least expensive wine options. With wine weekends becoming one of the biggest travel trends of 2016, SHAREaCAMPER also hope to empower travellers in choosing wine travel destinations that suit their budgets.
Luxembourg ranked in position 22 with an average cost of €11.78 for a 750ml bottle of wine, factoring in both local and imported wines. This compares to Paraguay, which offered the least expensive wine at an average price of €6.74 per bottle, whilst at the other end of the ranking United Arab Emirates calculated at a cost over 5 times higher, at €34.85 per 750ml bottle. Luxembourg consumes an average 61.30 litres of wine per capita annually, ranking 1st in the world for litres consumed.
The study revealed the 10 most affordable countries to buy wine are: Paraguay, Serbia, Czech Republic, Argentina, Panama, Malta, Turkey, Bulgaria, Nepal and New Zealand.
“Wine tourism connects travellers with local culture and is consistently a great source of wonderful memories,” said Florian Dahlmann, CEO of SHAREaCAMPER. “It may be the romantic or the relaxing aspects of the drink, but we see a consistent and growing number of our travellers picking wineries as a premier destination.”
To create the ranking, SHAREaCAMPER began with a list of 20 of the top producing wine regions and then added other countries of significance. They then averaged the cost of several bottles of locally produced white wine and several bottles of locally produced red wine from numerous outlets within the country, including at least one winery and one national supermarket. The cost of up to 10 imported wines largely available across the globe was then averaged, sourcing these costs from national supermarkets, restaurants and hotels. Where no local wines were available, only the imported wine cost was taken into account to create the final ranking. Litres per annum figures were taken from reports by the Wine Institute and International Organisation of Vine and Wine using the most recent publicly available statistics. All prices were calculated by standardising the sizes of wines to a 750ml bottle, and with monetary transactions true to exchange rates on 4 October 2016.
