On Good Friday, the Secretary of State for Economy, Francine Closener, attended the official opening of "Explore Luxembourg" at the Place d'Armes in Luxembourg City, organised by the Luxembourg City Tourist Office, in collaboration with the five regional tourist offices (ORT) and various tourist operators of the regions to highlight the Grand Duchy’s touristic and cultural attractions.

In line with the passage of the Tour de France in the Grand Duchy on 3 and 4 July 2017, the theme of cycling was highlighted, with a "Luxembourg - Let's make it happen" chalet, dressed in large visuals with a bike theme, inviting visitors to discover the "Velosland Lëtzebuerg" and the country’s 600km of bike paths.

The event also showcased the "Luxembourg Card App" application for mobile phone, which allows users to purchase the tourist pass "Luxembourg Card”, providing information on and access to a range of attractions and free public transport.