The Legend, by Source Rosport, wom five awards at this week's Luxembourg Media Awards 2016 held at Rockhal in Esch-Belval.
In total, The Legend won three Gold Awards (Cross-media, TV/Radio and Film categories) and two Audience Awards (TV/Radio and Film categories). The Rosport campaign had been designed by the Nvision agency in collaboration with Bernard Michaux of the film production company Samsa Film, with Jeff Desom as director, and was launched in November 2014.
The advertising campaign featuring the galloping black Rosport horse was designated 100 % made in Luxembourg. The campaign also featured a new digital universe (www.rosportlife.com).
