On Tuesday, Luxembourg's Minister of Sport, Romain Schneider, and Secretary of State for the Economy, Francine Closener, attended the presentation of events and site decorations in various municipalities across the Grand Duchy during the Tour de France 2017.
In the wings of the Château de Wiltz, mayors and aldermen of the 20 Luxembourg municipalities crossed by the Tour de France took advantage of the opportunity to highlight the projects organised in their municipalities on 3 and 4 July.
In his speech, Minister Schneider emphasised the historical links of the Grand Duchy with the "grande boucle". He welcomed the passage of the Tour to the Grand Duchy: "It is an honour, a pride for the country and a feast for cycling."
During the same presentation, Secretary of State Closener declared "the Tour de France is an excellent opportunity to promote Luxembourg abroad and highlight the strengths of our country, such as nature, historic heritage and tourist attractions."
As part of the government's promotional activities, the large lettering "LuXembourg" will be installed at the "Schmëtt" to mark the entry of the Tour into Luxembourg on Monday 3 July. On Tuesday 4 July, the lettering will be installed on the esplanade in Schengen before the riders leave the Grand Duchy towards France.
In collaboration with the British Embassy in Luxembourg, the English artist, James Straffon, has produced 13 portraits of the legends of the Tour, including 4 Luxembourgish, who were installed on the route across Luxembourg on building facades and landmarks. The four Luxemburg legends - François Faber, Nicolas Frantz, Charly Gaul and Andy Schleck - will also be represented on a large visual installed on the dam at Esch-sur-Sûre.
The Grand Duchy will also be present as a commentator on international television channels. On 3 July, Andy Schleck will be the guest of France Television, while Jean Asselborn, Minister of Foreign and European Affairs and a keen cyclist, will be the special guest of the German channel ARD.