The Edmond de Rothschild Group has revealed its brand positioning which consolidates its unique identity as a “conviction-driven Investment House”; this positioning ensures consistency between Edmond de Rothschild’s areas of expertise by bringing them together under one unifying approach: ‘Bold Builders of the Future’.
Reflecting the strong convictions of a legendary Investment House
This new positioning helps accelerate the advancement and strengthens the distinct fields of expertise of the Investment House. Since Ariane de Rothschild came to the helm in 2015, the Group has been focused on convictionled investments, combining sustainable performance with a positive social and economic impact, meeting its clients’ ambitions.
“Ever since it was founded, our Investment House has anchored its activities in the real economy, with pioneering, effective and long-term investments. Our positioning, ‘Bold Builders of the Future’ emphasises our expertise, because it represents the values of our family, our convictions and flies in the face of sectorial conventions. In the context of a fast-changing environment, it is a real guide for all our diverse activities: from producing Brie de Meaux cheese to investment funds, from viniculture to economic research, from engaged philanthropy to wealth structuring, and from high level sailing to Private Equity” said Ariane de Rothschild, Chair of the Executive Committee of the Edmond de Rothschild Group.
Edmond de Rothschild is therefore accelerating its investments in innovative sectors like Big Data, biotechnology, infrastructure and real estate. Faithful to its entrepreneurial and family spirit, the Group is also diversifying its impact investments with funds dedicated to agroforestry in Africa and South America, the decontamination of brownfield sites, and long-term investments in Africa.
Revealing the extraordinary history of Edmond de Rothschild
This positioning capitalises on the unique history of the Investment House and pays tribute to the values imparted by Baron Edmond de Rothschild. It ties together Edmond de Rothschild’s entire product portfolio and will serve as a vehicle for its future development. Each offer will be defined and measured against this positioning.
“‘Bold Builders of the Future’ encapsulates the family’s unparalleled history and ambition to leave a lasting legacy through its various activities. Together these make Edmond de Rothschild a completely unique industry player: a conviction-driven Investment House recognised globally by the prestigious clients we support in bringing their projects to life, while maintaining a strong link with the real economy in sectors that are sometimes still unexplored” said Robert Jenkins, Chief Brand and Marketing Officer of the Edmond de Rothschild Group.
In support of this positioning, a Brand communications campaign is being launched with the Group’s stakeholders and strategic audiences, with customers and partners among the most important players. It reflects the Group’s desire to explore new territories and to build the future, throughout all its activities.
