The Association Luxembourgeoise des Professionnels en Marketing et Communication (ALMAC) has organised its first conference to be held on 26 October 2017 at La Lux in Leudelange from 19:00.
The asbl ALMAC will welcome guest speaker Pinaki Dutt to their conference about culture and communication. Dutt, who is the Global Head of Applied Connected Intelligence at MediaCom Singapore will share his view on "Culture - the dark energy of marketing" on this occasion. He is a strategy and research professional with almost 20 years of experience.
The conference will deal with issues such as the importance of a brand’s understanding of the culture surrounding its target audience, something which is growing in significance due to global corporate ambitions and an increasingly multicultural market.
Further information and registration for the conference is available at www.conference-almac.lu.
