Global satellite provider SES, headquartered in Luxembourg, and Benin-based media production company Canal Holdings today announced the signing of a joint multi-year contract which will see Canal 3 TV channels broadcast across West Africa.
The agreement will involve SES providing broadcast capacity in order to deliver a Canal 3 pay TV channels bouquet in Hausa, Savana, Wolof and French languages across West Africa. Canal Holdings will be delivering its TV offerings to its direct-to-home subscribers via SES’s Astra 2G satellite at 28.2 degrees East, and distributing the same channels to Benin and Niger via the SES-5 satellite located at 5 degrees East.
Canal Holdings will be able to extend its West Africa coverage under the agreement and benefit from the optimal technical solution.
"We are proud to be selected by Canal Holdings to support their growth ambitions in Africa, and to broadcast their pay TV bouquet offering to Nigeria, Niger, Benin, Burkina Faso and Senegal," commented Ibrahima Guimba-Saidou, Senior Vice President, Commercial, Africa at SES. "For consumers in this region, it means new content and new channels in four local languages".
