The NETWORK and The Loupe have announced that they are starting an awareness-raising campaign to promote equal opportunities in Luxembourg on International Women's Day, 8 March.
Unlike most campaigns, this one aims at mobilising men who have daughters, drawing attention to actions men can take to remove or diminish inequality in the working place.
“Your daughter will be treated unfairly and will suffer if you do not take action now”
Women get promoted less, get less pay and are less supported in the workplace. This has been an issue since 1945, despite millions of demonstrations, debates in local parliaments and UN conferences. In the last 70 years, the situation has improved, but it is still far from just. To really move the needle, men and women have to work together, learn from each other and build a vision for the future.
This is why The NETWORK and The Loupe have come together to build a campaign focused on one of the most important beliefs women and men have in common: their children deserve equal opportunities and have the right to a happy and fulfilling life. The entire campaign revolves around the relationship between fathers and daughters, highlighting the key role men have in shaping a more inclusive and fair work environment.
The simple things you do today can change the world tomorrow
Men from all European countries and abroad are invited to visit the campaign webpage at http://bit.ly/2FcOT4r - They can download the posters, print them or share them on social media, along with a story of everyday actions they do to change the world for their daughters. The hashtag #simplethings will help centralise all the stories and allow organisers to put together a guide for future parents.
"The idea of the campaign came from the observation that men are usually indifferent and disinterested when it comes to women's rights issues and inequalities in the workplace. Most of the time this is because they think these topics do not affect them personally. But they do! Our aim was to show the less visible, yet strong connection between what a man does today and how it will affect his own daughter tomorrow", said Tetyana Karpenko, CEO of The Loupe.
Lisa Francis-Jennings from The NETWORK added: "Too many people think that gender balance, equality and inclusiveness are women's issues. They are societal and family issues. Everyone has a mother, daughter, sister, wife, aunt or female cousin. Our families are impacted by the way these women are able to contribute and be recognised for that contribution. How many visible and invisible barriers are there to women's success? Research is now showing that from the time a female is born, she is disadvantaged or stigmatised. When will enough really be enough? "
The campaign will run on- and off-line until the end of March.
