Luxembourg's Ministry of Equal Opportunities won the 'Silver Award' in the TV/Cinema category at the Media Awards 2016 held on Wednesday 3 February 2016.

The Ministry earned the accolade for the audiovisual clip of the 'Evolution' campaign, conducted on behalf of the Ministry by the Ierace agency/Dechmann and Partners.

Now in their third edition, the biennial Media Awards were organisaed in cooperation with Maison Moderne and RTL and assembled advertising projects which have earned themselves the most recognition and attention. In this respect, prizes are awarded within six different categories.

The Ministry of Equal Opportunities announced that is proud to have won the award for its campaign, launched in September 2014, which attacked the prejudices creating inequality between men and women in their professional lives. The Ministry used the campaign to denounce the pervasive, discriminatory attitudes faced by women in the workplace.

 

Photo by RTL/Domingos Oliveira