PwC Luxembourg Cyber team; Credit: PwC

The 2024 edition of the PwC Cybersecurity & Privacy Day will take place in the form of a physical event on Wednesday 5 June at Crystal Park in Luxembourg-Gasperich (Cloche d'Or).

This year's main theme is "The AI paradox: A blessing or a curse?". The call for applications for the pitching competition, which has become an integral part of the PwC Cybersecurity & Privacy Day, is now open. Candidates can apply online at: https://www.pwc.lu/en/advisory/digital-tech-impact/cyber-security/cybersecurityday/pitching-contest-apply-to-pitch.html.

The transformative potential of artificial intelligence (AI) in revolutionising cybersecurity is evident, but safeguarding AI systems is crucial to prevent harm, noted PwC. The widespread adoption of AI is fuelled by powerful and affordable computer chips, making it accessible to organisations of all sizes, coupled with the exponential growth of digital data. As AI applications become integral to daily life, their role in cybersecurity becomes paramount, leveraging their efficiency in scanning vast data for anomalies and identifying risks.

As every year, one of the highlights of the PwC Cybersecurity & Privacy Day is the pitching competition; PwC is looking for the top five innovative solutions addressing major cybersecurity or privacy challenges. The five finalists will compete on 5 June 2024 live from Luxembourg for the two following awards: 2024 PwC Cybersecurity & Privacy Solution of the Year Award - Jury’s Choice and 2024 PwC Cybersecurity & Privacy Solution of the Year Award - People’s Choice. The audience will have the opportunity to vote for their favourite solution right after the live pitch.

Sylvain Cortes, VP strategy at Hackuity and winner of the 2023 Cybersecurity & Privacy Solution of the Year - People’s Choice Award, commented: "The PwC Cybersecurity & Privacy Day pitch competition is a key event on the Luxembourg cyber scene. I recommend that any innovative company wishing to make contact with the Luxembourg ecosystem should apply, to showcase their project."

"PwC's profound expertise across various industries, people and platforms has been a cornerstone of our success in the European market. The exposure we gained at the PwC Luxembourg Cybersecurity & Privacy Day was instrumental and immediate, sparking critical initial conversations and elevating our visibility in the sector," added Stewart Walchli, CEO of Confidencial and winner of the 2023 Cybersecurity & Privacy Solution of the Year - Jury’s Choice Award.

Simon Petitjean, Cybersecurity Director focusing on cybersecurity and privacy solutions for PwC Luxembourg, said: "Year after year, we eagerly welcome the arrival of innovative companies that infuse our community with dynamic perspectives and unveil unprecedented solutions to our daily challenges. We anticipate nothing short of brilliance in the upcoming 2024 edition!"

The deadline to apply is Thursday 15 February 2024. The five selected solutions will be announced in mid-April 2024. The PwC Cybersecurity & Privacy Day event - CEO Corner is scheduled for Tuesday 4 June, with the PwC Cybersecurity & Privacy Day, including the pitching competition, taking place on Wednesday 5 June 2024.

The PwC Cybersecurity & Privacy Day is PwC's annual flagship event, the mission of which is to help CISOs, DPOs and CEOs ensure they keep their organisation secure in a digital society.