The recently founded Luxembourg clothing brand "bluem" has just launched its first collection "Grow Forever".
The new fashion start-up "bluem" is bringing clothes with a message to Luxembourg, aiming to be "more than just a clothing brand", according to its website.
"bluem" wants to give the creative and independent part of society its own voice and allow them "to express themselves and make a personal statement", claims Design Director Amii Watson. The target audience is thus ambitious people looking for "a supportive platfrom" and to stand out in society. It especially targets Generation Y.
Entrepreneurs Amii Watson, Jimmy Braun and Adriel von Grünigen, known for Lifestyle Blog, Austinn and Summer Sky Agency, are behind the concept.
bluem's debut collection "Grow Forever" launched on 28 October 2018. Currently, clothing items are only available online via www.bluemclothing.com.
