Eric Thill, Luxembourg Minister Delegate for Tourism; Credit: MECO

On Thursday 25 September 2025, in advance of World Tourism Day on Saturday 27 September, Luxembourg Minister Delegate for Tourism, Eric Thill, presented the provisional review of the 2025 tourist season.

According to a press release from the Luxembourg Ministry of the Economy, the results confirm the sector’s robust health, marked by sustained visitor numbers, a high level of visitor satisfaction and a strengthened commitment to sustainable tourism.

The review detailed that from January to July 2025, Luxembourg recorded 922,471 arrivals in paid accommodation, representing an increase of 3% compared with the same period in 2024. The number of overnight stays reached 2,124,950, up 1% on 2024.

Hotels reported an average occupancy rate of 74%, considered an excellent result. Camping remains very popular, with the volume of overnight stays 26% higher than in 2019.

Surveys conducted by the national tourism promotion agency, Luxembourg for Tourism GIE, confirmed the quality of the experience offered in Luxembourg, with 98% of visitors recommending the destination, 90% considered their stay exceeded their expectations and 89% intend to return, including 80% recorded outside the peak season.

Analysis of social media perception places Luxembourg at +85 on a scale from -100 to 100, a result well above the European average (+40).

The national campaign “Lëtzebuerg, dat ass Vakanz!”, which encourages residents and cross-border workers to (re)discover the country from a tourist perspective, was regarded as a resounding success.

Two flagship initiatives were highlighted in the report: the Guide for One Day, with 83 guided visits, 34 guides and more than 800 participants; and the Vëlosummer, which offered over 500 km of cycling routes and attracted tens of thousands of participants.

The ministry noted that the theme of World Tourism Day 2025 – “Tourism and Sustainable Transformation” – perfectly reflected Luxembourg’s strategy, centred on sustainability, quality and accessibility.

Minister Thill emphasised that every investment in tourism also constitutes an investment in residents’ quality of life as infrastructure and offerings benefit both visitors and locals. To continue improving residents’ quality of life and maintaining the high level of visitor satisfaction, he highlighted the importance of continuing to modernise tourism infrastructure, develop authentic products and enhance offerings in soft mobility and sustainable experiences.

In addition, a visibility campaign dedicated to tourism professionals and volunteers was announced. The initiative will showcase the many stakeholders who, through their expertise and commitment, contribute daily to the quality of hospitality and the success of Luxembourg as a destination. It also aims to promote tourism careers to young talent.

In conclusion, Minister Thill stressed that “Luxembourg’s tourism sector is stabilising at a high level after years of strong growth. Record visitor satisfaction and strong resident support confirm that our model works. We will continue to invest in quality, innovation and sustainability to further strengthen our country’s appeal.”