Credit: Zalando
On Wednesday 7 May 2025, European online fashion retailer Zalando announced the launch of its Luxembourg website (zalando.lu) and mobile application.
To celebrate the Luxembourg launch, Zalando is running its Spring Summer 2025 "What do I wear" campaign featuring American actress Sarah Jessica Parker, alongside Italian singer-songwriter and "style icon" Mahmood. Zalando noted that "the campaign playfully explores the everyday question 'What do I Wear?', highlighting the joy of dressing, and demonstrating how fashion is not just about trends, it's about the confidence to own every moment".
Fabio Baum, General Manager Benelux & Nordics, said: "I am very excited to launch our Luxembourg store. Thanks to zalando.lu and the app, Luxembourg customers will be able to choose from exciting brands in Fashion, Designer, Beauty, Sports and more categories, including brands such as HOKA, ASICS and adidas, Ralph Lauren, Diane von Furstenberg, WEEKEND MaxMara, Shiseido or LANCÔME. Luxembourg customers can delve into a wealth of fashion and lifestyle inspiration and entertainment, such as creative looks from our Style Creators, personalised advice from the AI-powered Zalando Assistant and the latest fashion styles with Trend Spotter."
Following the Spring Summer 2025 campaign, Zalando will run a locally produced campaign, featuring Luxembourg landmarks. The campaign will further explore the question "What do I Wear?", highlighting various styles in fashion, streetwear and sports in everyday, Luxembourgish life.
With the launch, Zalando is also rolling out its Plus loyalty programme in Luxembourg, rewarding customers for their overall engagement.
