Aviation-Inspired Watchmaker Bell & Ross Presents New Models in Luxembourg

On Thursday 15 May 2025, Bell & Ross, a French watch manufacturer, presented its latest collection during an event hosted by Les Ambassadeurs in Luxembourg-Ville.

The event, held in the presence of Bell & Ross CEO Carlos Rosillo, featured models recently unveiled at Watches & Wonders Geneva.

The latest collection presented by Bell & Ross includes nine models: BR-03 Skeleton Black Ceramic, BR-03 Skeleton Grey Steel, BR-03 Skeleton Lum Ceramic, BR-05 36 mm Black Steel, BR-05 36 mm Grey Steel, BR-05 36 mm Ice Blue Steel, BR-05 36 mm Mother of Pearl, BR-03 Astro and BR-05 Patrouille de France.

“We have been influenced by aviation — by the dashboard and the cockpit,” said Carlos Rosillo in an interview with Chronicle.lu. “What we have done is take inspiration from the cockpit and bring it to the wrist. Then there is a professional side and an urban side — the BR 03 and the BR 05. So we have both: professional and more urban models.”

Bell & Ross has introduced a more compact version of its BR-05 model, redesigned with a 36 mm case and a slimmer profile of 8.5 mm. As reported by the company, the development of this smaller version involved a full redesign and resizing of each component to maintain the model’s distinctive construction. The BR-05 line features a complex assembly, including an upper section affixed to the case and hermetically sealed with four signature screws. According to Bell & Ross, this new version represents “a different kind of precision challenge,” where “every millimetre counts,” ensuring the BR-05 36 mm remains recognisable while standing apart from its larger counterparts.

After viewing the new models on display, guests attended a presentation aimed at introducing the brand, sharing its entrepreneurial story and highlighting the latest additions to the collection.

“We are simply happy to celebrate 20 bold years of the icon — the BR 03,” said Carlos Rosillo. He added: “It’s a round dial in a square case with four screws — a very specific design. That’s why, when you see the round in a square, you immediately recognise it as a Bell & Ross. Some models don’t even show the logo, and yet people still recognise the brand. That’s a good sign — a sign of good style.”

As reported by Bell & Ross, the three versions of the new BR-03 Skeleton were introduced simultaneously and are described as going “beyond a mere design exercise or dial animation.” The trilogy explores three creative directions: one focused on transparency, another transforming the professional watch into a “bold jewel” and a third emphasising luminescence. According to the brand, these variations highlight its expertise in “material craftsmanship and creative watch design.”

(Photo 1: Carlos Rosillo, CEO of Bell & Ross; Photo 2: BR-03 Astro)