On Friday 13 March 2026, Luxembourg's Brasserie Nationale, also known as the Bofferding Brewery, announced the launch of Battin Sans Alcool, a new alcohol-free beer.
The brewery explained that the new product is an alcohol-free version of its iconic Battin Gambrinus beer, brewed using carefully selected ingredients and a controlled brewing process aimed at maintaining aromatic intensity and flavour.
According to Brasserie Nationale, the launch reflects evolving consumer habits, with alcohol-free beverages increasingly becoming a popular choice. The brewery noted that the product aims to respect the “taste and brewing expertise for which the brand is known”.
The alcohol-free version of Battin Gambrinus is brewed using selected ingredients and a controlled brewing process designed to preserve aromatic intensity. The brewery described the beer as “balanced and expressive, with a real presence on the palate”, promising “plenty of flavour, even without alcohol”.
Battin Sans Alcool was also designed to fit within the brand’s gastronomic universe and to pair well with dishes such as burgers, grilled meats and fish and chips, the brewery added.
“The alcohol-free category has become a category in its own right, with its own expectations, particularly in terms of taste”, explained Isabelle Lentz, CEO of the Munhowen SA group. “With Battin, we wanted to propose an alcohol-free beer that is genuinely pleasant to drink. The challenge was clear: to preserve structure, freshness and a true aromatic expression like Battin Gambrinus. The result is an alcohol-free beer with character, which can be enjoyed on its own but can also naturally be integrated into a good meal. In short, a beer faithful to the Battin spirit, where pleasure always remains central”.
The new Battin Sans Alcool beer will be available from mid-March in supermarkets across Luxembourg, sold in six-packs and in cases of twelve or 24 bottles (33cl). It will also be available through the Horeca network.
The launch will be supported by a communication campaign across television, cinema, digital platforms and tram advertising, as well as in-store tastings and promotional activities, the brewery added.
