Made-in-Luxembourg Social Network Monnett Opens to Public in Early Access

On Wednesday 15 October 2025, "Monnett", a new social media network founded by Luxembourg-based architect and political activist Christos Floros, is opening to the public in early access.

Built in Luxembourg, "Monnett: Social Media Made for Humans" offers a European alternative to Big Tech, providing "a space for real people, not bots, not algorithms and not AI". The platform will be available in Europe and beyond, including the United States and Canada.

According to the team behind Monnett, the social media network aims to "rebuild social media around human to human connection, privacy and transparency". It is also expected to offer people "a familiar social and messaging experience with control over how their feed works", without collecting any behavioural data for advertising and it also "bans AI slop". The platform will not use large language models (LLMs) or machine learning to categorise or recommend posts and will not have "AI companions" with whom people can chat.

Monnett features fully customisable, chronologically-ordered feeds and a new "Distance" feature that allows people to choose from how far content recommendations can reach them.

"Monnett exists because social media should feel human again," said founder Christos Floros. "People should see their friends, not ads, not manipulation, not synthetic content."

Monnett was founded in 2025 by Christos Floros, who previously worked in media and social media analytics and ran as a candidate for Luxembourg in the 2024 European elections, advocating for Europe's digital sovereignty.

"Disillusioned by how major platforms exploit personal data and attention", Christos Floros said he set out to build a European alternative to compete with Big Tech's monopoly over digital spaces.

Earlier this year, the Luxembourg-based company, Monnet Social SA, raised €655,000 in pre-seed funding from European angel investors, including senior executives at Microsoft.

The project, announced in March 2025, has reportedly attracted significant grassroots interest: 36,000 people have already registered for early access, with adoption being driven in Germany, the Netherlands, Luxembourg, Belgium, France, the United Kingdom and the United States.

The Monnett team stressed that the platform "rejects the surveillance advertising model that defines Big Tech", noting that people can "decide how much algorithmic help they want, from minimal suggestions to none at all, and whether to see posts from nearby, nationally or across the globe."

Monnett has also called on other platforms to stop referring to people as "users" and to start "treating people on social media spaces as human beings, sharing a digital space."

Monnett's revenue model is based on optional, tiered subscription services that unlock premium features and deeper analytical insights, thus "ensuring the platform's survival is not dependent on data harvesting." An advertising platform is planned for 2027, to enable companies and people to advertise "without hyper-targeting or exploiting people's privacy."

Moreover, in the era of artificial intelligence - or "AI-generated slop" - Monnett is taking a clear stand: no AI-generated posts or imagery welcome; no algorithmic categorisation of what people say or share; no use of LLMs or generative systems anywhere in the social experience.

"The future of human culture depends on spaces that remain human," emphasised Christos Floros. "Monnett is aiming to be one of them. We are committed to launching early and building together, in public, with our first 36,000 adopters. Our community has been incredible at sharing our effort forward, and we wouldn't have been able to get to where we are today, without this traction."

The Monnett team noted that the launch comes amid growing calls for digital sovereignty in Europe. A Bertelsmann Stiftung report found that 74% of Europeans want more control over algorithms - "a principle at the heart of Monnett's design."

"Built in Luxembourg, at the heart of Europe, a hub of neutrality and privacy, Monnett embodies a new European confidence: that the continent can build its own platforms reflecting its cultural and democratic values, its diversity and openness," the team said.

They also explaind that Monnett's vision is inspired by French philosopher Henri Lefebvre, who argued for the "Right to the City". "At Monnett we argue for the 'Right to the Social': reclaiming our digital commons from manipulation and synthetic noise."

"Our feeds should belong to us," said Filip Gaman, Chief Product Officer at Monnett "Not to algorithms. Not to AI slop. And not to surveillance systems", in reference to the platform's name which stands for "Mon Network Social" (my social network) - in "Frenglish" (French/English mix), with a "t" added for transparency.

Public early access to Monnett is now open; see monnett.social. The Monnett team noted that early access is expected to run with multiple issues (bugs), but they are "convinced that the time for such tools to be publicly available is urgent, and will continue to build and improve the platform in public."