Opening Ribbon Cutting Photo Credit:;
Credit: © Philippe Schroeder, Goeres Horlogerie
On Wednesday 21 January 2026, Goeres Horlogerie, an independent, family-owned luxury watch retailer, inaugurated its redesigned Rolex boutique, located on Avenue de la Porte-Neuve in Luxembourg-Ville.
With over 50 years of watchmaking expertise, Goeres Horlogerie has reaffirmed its long-standing partnership with Rolex through the only boutique in Luxembourg exclusively dedicated to the brand, fully reinterpreted in alignment with Rolex’s architectural and quality standards.
“Since 2019, the boutique has embodied our privileged relationship with Rolex, its complete transformation reflects our commitment to continuous evolution, while remaining true to the values of excellence, precision and trust that unite us with the brands,” explained Catherine Glod and Robert Goeres, owners of the Goeres Horlogerie boutique.
“This renovation reflects our vision of a locally anchored luxury, driven by an independent family business and designed to offer each client an experience that embodies our
commitment to sustainable excellence, in harmony with the values and standards of
both Goeres Horlogerie and Rolex," they continued.
Goeres Horlogerie noted that the inauguration date was not coincidental and that 21 January aligns with a worldwide network of refined boutiques reflecting the Rolex identity.
Designed and laid out by Rolex’s architects, the new store spans over more than 220 m² across two floors and aims to embody the brand’s “values of excellence”, through the interior fittings, furnishings and decorations.
The new boutique features a travertine counter backed by a marble wall. Furniture in the sales area draws inspiration from the fluted bezel of select Classic watches and combines American walnut wood with bronzed brass. Seating upholstered in green velvet and leather, along with dedicated customer areas, completes the space.
In 2013, owners of Goeres Horlogerie decided to develop retail spaces dedicated exclusively to the luxury watch retailer. Their vision focused on creating environments that reflect the identity and values of the brand they represent.
Rolex is an integrated and independent Swiss watch manufacturer headquartered in Geneva. The brand is recognised worldwide for its watchmaking expertise and the quality of its timepieces.
