Luxembourg’s Ministry of Mobility and Public Works, together with a non-profit organisation, Sécurité Routière Luxembourg Asbl (Luxembourg Road Safety) and the Grand Ducal Police, has launched a new national awareness campaign to help prevent the annual increase in road accidents.
The campaign, titled “See and Be Seen, Road Safety Starts with a Look”, aims to target both motorcyclists and drivers. According to the authorities, it focuses on vigilance, human interaction and shared responsibility on the road.
The authorities noted that with the return of fine weather, the motorcycle season has begun, which leads to a rise in accidents each year. They added that inattention and blind spots remain among the main causes of serious and fatal accidents, particularly affecting vulnerable road users such as motorcyclists, cyclists and pedestrians.
Data shows that of the eighteen fatalities recorded in 2024, nine involved motorcyclists, representing half of all victims. Authorities recorded a total of 183 motorcycle accidents, which caused 83 serious injuries. These figures confirm the ongoing vulnerability of powered two-wheeler users and highlight the need to strengthen prevention.
The campaign emphasises that “seeing and being seen is a shared responsibility”. While driver assistance systems and road signage support road safety, they cannot replace human attention. Direct visual checks, such as turning one’s head to observe surroundings, remain essential and should become a reflex at junctions, when changing lanes, when leaving a parking space, when joining a motorway and when entering or exiting roundabouts.
The campaign also highlights the importance of interaction between road users. Authorities encourage simple actions, including widening one’s field of vision to anticipate better, seeking eye contact, using lights and indicators clearly to communicate intentions and taking the necessary time, without rushing.
The authorities emphasised that even when road users have priority or believe they have looked properly, accidents can still occur, often when least expected. They added that speed, visibility and anticipation play a key role in preventing serious incidents and that controlling these factors helps to reduce risks.
Yuriko Backes, Luxembourg’s Minister of Mobility and Public Works, stressed: “Because inattention is human, looking more than once remains an essential reflex on the road. Active and constant vigilance is a shared responsibility, involving every road user, regardless of how they travel. An extra look, one more check or a brief pause can be enough to prevent a serious accident. Road safety is based above all on sharing space, mutual respect and attention to others. Sharing the road also means sharing awareness. No look is unnecessary if it can save a life.”
The campaign will run across television, cinema, social media, digital screens (DOOH) and roadside panels, with visuals and messaging available in Luxembourgish, French and English to reach all road users in Luxembourg.
