LEA Campaign Highlights Event Sector’s Role in Luxembourg Economy

The Luxembourg Event Association (LEA), in collaboration with the Luxembourg Confederation and with the support of Luxembourg’s Ministry of the Economy, has launched a national campaign promoting Luxembourg’s event sector as a strategic tool for communication and economic development.

The campaign was officially presented during a round table held on Wednesday 13 May 2026, bringing together institutional representatives, economic actors and professionals from the sector.

According to LEA, the initiative aims to encourage companies, institutions and economic decision-makers to integrate event management and live marketing into their communication strategies, while also highlighting the expertise and capabilities of Luxembourg-based event service providers.

Created in May 2020 during the COVID-19 pandemic, the Luxembourg Event Association represents professionals from across the event sector in Luxembourg, including event and artistic agencies, audiovisual providers, photographers, stand builders, technical suppliers, hotels, restaurants, caterers and transport companies.

LEA added that the campaign also seeks to underline that the event sector extends beyond the visible part of conferences, fairs, exhibitions or corporate events, involving a broad chain of expertise ranging from strategy and production to logistics, catering, audiovisual services, security and operational management.

“The event sector is not only about bringing people together. It is a powerful communication tool capable of creating connections, conveying messages, strengthening brands and engaging audiences,” stated Charles Schroeder, President of LEA. “Our campaign invites companies and institutions to fully integrate event management into their communication strategies.”

LEA also highlighted the economic impact of the sector. According to figures presented during the campaign launch, Luxembourg hosted around 9,150 professional events in 2024, representing a 10% increase compared to the previous year. These events attracted approximately 935,000 participants and generated around 650,000 overnight stays, while international business-event visitors recorded an estimated average expenditure of €780 per stay.

“These figures show that the sector contributes to economic activity, employment, tourism and the international image of Luxembourg,” stated Luxembourg’s Minister of the Economy, SMEs, Energy and Tourism, Lex Delles. He added that promoting the sector also means highlighting Luxembourg expertise, services and know-how.

The round table organised for the launch of the campaign also addressed challenges faced by the sector, including working time, flexibility, administrative simplification, labour law and temporary workforce needs.

Other participants included Dr Bettina Bunge, CEO of the Luxembourg Convention Bureau, Carole Muller, President of the Luxembourg Confederation and Isabelle Schlesser, Director of ADEM.

LEA added that the campaign will combine video, digital and print formats, including a series of social media video capsules highlighting different actors from Luxembourg’s event sector and presenting “concrete examples” of the industry’s added value.