Credit: Ali Sahib, Chronicle.lu
On Sunday 5 July 2026, the Rëndfleesch vum Lëtzebuerger Bauer quality label celebrated its 30th anniversary during the Ettelbruck Agricultural Fair with a round-table discussion bringing together representatives of the agricultural sector, retail and government.
The round-table discussion brought together Luxembourg's Minister of Agriculture, Food and Viticulture, Martine Hansen; Tom Dusseldorf, Director of CONVIS; Véronique Schmit, Director of Marketing, Communication and CSR at Cactus SA; and Marc Wagner, President of the ELBL (Éleveurs Luxembourgeois de Bovins Limousins) association and representative of the Rëndfleesch vum Lëtzebuerger Bauer sector. The speakers looked back on thirty years of the quality label while discussing the future of Luxembourg's beef production.
The discussion reflected on the creation of the quality label in 1996, highlighting its role in promoting high-quality local beef production and strengthening cooperation between farmers, processors, retailers and consumers. Today, the sector brings together 106 partner farmers and offers nearly 200 beef products through Cactus stores across Luxembourg. The speakers agreed that maintaining consumer confidence through quality assurance and transparency has been one of the initiative's greatest achievements and remains essential for the sector's future.
Representing local producers, Marc Wagner stressed that the quality label has continuously evolved in response to changing market conditions and successive agricultural crises. While production methods and quality standards have adapted over the years, he noted that the sector's core objective has remained unchanged: ensuring consistently high-quality local beef while reinforcing trust between farmers, retailers and consumers. He also highlighted the importance of close cooperation across the entire supply chain as the foundation of the initiative's long-term success.
Minister Hansen emphasised that supporting local agriculture requires commitment from everyone involved, from policymakers and producers to retailers and consumers. She highlighted the need to encourage more young people to enter the profession, noting that the future of Luxembourg's agricultural sector depends on attracting the next generation while continuing to modernise and adapt to environmental and economic challenges. She also stressed that strengthening the country's food resilience depends on maintaining a strong domestic agricultural sector and on consumers choosing locally produced food.
The speakers also highlighted the recent launch of the umbrella "Vum Lëtzebuerger Bauer" identity, which brings together several local agricultural sectors under a single brand to improve consumer recognition of Luxembourg-produced food. The anniversary celebration concluded with a reception and the ceremonial cutting of a cake marking 30 years of the Rëndfleesch vum Lëtzebuerger Bauer quality label.
