Cloche d'Or Shopping Center; Credit: © A. de Giron

On Wednesday 26 November 2025, real estate company Nhood reported that the Cloche d'Or shopping centre was strengthening its position as a key player in Luxembourg's retail landscape by promoting the establishment of new concepts in the country.

Through a strategy focused on differentiation, exclusivity and experiential retail, the shopping centre aims to contribute to the Grand Duchy's economic momentum with a series of openings launched in 2025 and continuing into 2026.

The latest retail trends confirm the emergence of new shopping and visiting behaviours. According to the Retail Report 2025, published by the Luxembourg Chamber of Commerce in collaboration with the Ministry of the Economy and the Luxembourg Confederation, local retail and experiential formats continue to grow, while pop-up and specialised concepts have increased by more than 70% since 2019. These developments reflect a growing demand for uniqueness and experience - two factors that have become central to driving footfall in commercial spaces, according to Nhood.

In light of these developments, the shopping centre is pursuing its development strategy and, in 2026, will welcome several international and emerging brands, some making their exclusive debut on the Luxembourg market.

Raphaël Bouchet, Director of Cloche d'Or Shopping Center, emphasised that the shopping centre "is responding to new consumer expectations by integrating distinctive concepts and offering visitors a unique, experiential journey, while enhancing the attractiveness of the region."

The second half of 2025 saw the opening of several brands making their first appearance in Luxembourg. CABAIA, the French accessories brand, introduced a range of original and on-trend products. OAKBERRY, the Brazilian "better eating" concept, has enjoyed "strong success" since its opening in early September. Que Nata, dedicated to traditional Portuguese pastry, highlights the values of sharing and conviviality, attracting a family-oriented and multigenerational audience. Oracle, a pop-up boutique dedicated to lithotherapy, focuses on well-being and sensory exploration.

By January 2026, Subdued, an Italian women's fashion brand aimed at a young, digitally connected and international clientele, as well as G d'Or Beauty Concept, a local concept and the first beauty institute in Cloche d'Or dedicated to aesthetic care and well-being, will further strengthen this growth dynamic. The upcoming arrival of Ladurée, the iconic French brand, is expected to further reinforce the shopping centre's international and premium positioning, in line with its identity within the Cloche d'Or district.

Marie-Aude Hosten, Leasing Director at Nhood, explained: "The role of Cloche d'Or Shopping Center is to provide an environment that supports the evolution of Luxembourg's retail landscape. The brands we welcome reflect a balance between international appeal and local anchoring. It is this complementarity that ensures the sustainability of our model."

Footfall at the shopping centre continues to rise, with seven million visitors expected by the end of 2025, confirming a positive trend since its opening in 2019. Projections for 2026 maintain strong growth expectations, supported by the arrival of new concepts and the continued development of the Luxembourg-Gasperich district.

Nhood added that, as part of its differentiation strategy, the Cloche d'Or shopping centre is continuing to enhance the customer experience. In 2025, a redesigned visitor journey was introduced, offering a "warmer" and "more seamless" atmosphere through new layouts and services. This evolution is part of the shopping centre's ongoing modernisation and is reportedly reinforced by the dynamism of the surrounding district - particularly the commissioning of the tramway in July 2024, which has made access to the shopping centre easier.

The integration of the Hôpitaux Robert Schuman facilities (located above the shopping center) has also expanded the service offering.

The Cloche d'Or shopping centre is also finalising the modernisation of its Food Corner, which will feature a new identity, as well as the construction work for the opening of the Nike concept store. According to Nhood, the project is progressing as planned, with a slight adjustment to the timeline due to specific technical and structural aspects of the building. The new official opening date is set for spring 2026.