(L-R) Véronique Schmitt, Director of Communications, Marketing & CSR at Cactus SA; Margot Heirendt, Director of the Fondation Cancer; Credit: Cactus SA

On Wednesday 21 May 2025, Luxembourg supermarket chain Cactus announced that it had provided €15,000 in financial support to the Fondation Cancer (Cancer Foundation) as part of a national sun safety awareness campaign.

For the third year in a row, the Fondation Cancer has been leading a national awareness campaign in Luxembourg’s primary schools aimed at protecting children from the risks of UV exposure.

This year, Cactus has supported the initiative by organising a distribution campaign across all its stores, describing the effort as a way to “meet families where they live and shop.”

According to Cactus, this commitment in 2025 was reflected in several concrete actions: the production and free distribution of 10,000 UV-sensitive temporary tattoos, a nationwide campaign rollout across all Cactus stores from Saturday 17 to Tuesday 20 May 2025, and financial support for the initiative totalling €15,000.

“These temporary tattoos, which change colour when exposed to UV rays, act as fun and interactive sun safety reminders. They help children and parents intuitively understand the intensity of UV exposure and the need for protection,” said Margot Heirendt, Director of the Fondation Cancer.

Although simple in appearance, the tool is described as an effective educational resource, turning invisible UV exposure into a visible and understandable signal, without using guilt-driven messaging. During the four-day campaign, the UV tattoos were distributed at checkout counters in all Cactus stores, while supplies lasted. The initiative was designed to engage with families in everyday settings, where they live and shop, Cactus reported.

“Public health action goes beyond awareness messaging. It means being present in the community, offering practical tools and sparking lasting awareness,” stated Véronique Schmitt, Director of Communications, Marketing & CSR at Cactus SA. “Giving out a UV tattoo can start a conversation with children or friends. It’s a timely reminder - and sometimes that small reminder can make a big difference.”

This initiative forms part of Cactus' broader corporate social responsibility (CSR) strategy, which aims to support “high-impact societal projects” directly aligned with the needs of customers and families.