On Monday 27 October 2025, Luxembourg’s Ministry of Mobility and Public Works and the Sécurité Routière road safety association launched a new awareness campaign “Shared Attention, Shared Safety”, dedicated to pedestrian crossing safety.

The initiative aims to remind all road users of the importance of staying alert.

Luxembourg’s Minister for Mobility and Public Works, Yuriko Backes, emphasised: “Our ambition is to reduce accidents on our roads in line with the international 'Vision Zero' strategy. This also applies to pedestrian crossings. The goal is not only to raise awareness but above all to encourage people to take responsibility for their own safety by remaining vigilant and avoiding distractions when approaching pedestrian crossings. So, stay alert, stay focused and arrive safely where you are expected.”

According to the ministry, a visible and secure design is “essential” to ensure a safe crossing - whether on foot, bicycle or any type of vehicle.

Minister Backes encouraged the competent authorities to develop traffic-calmed areas in busy locations using a uniform design in line with ministry guidelines to ensure clear recognition of pedestrian crossings.

According to the ministry, pedestrians face significant risks in collisions as they lack physical protection: at 30 km/h, there is an 85% chance of survival; at 50 km/h, a 15% chance; and at 60 km/h, almost no chance of survival. Between 2014 and 2024, 46 pedestrians died and 438 were seriously injured, representing 17% of fatal and 15% of serious accidents in 2024 alone.

Minister Backes reminded: “Despite the reinforcement and improvement of crossings, they remain risk zones as points of intersection: every second of inattention can have dramatic consequences and, in the worst case, cost a life. Pedestrians must not be forgotten in road safety! Safety around crosswalks is a shared responsibility and begins with increased vigilance and an attentive look: motorists and pedestrians must share this vigilance to avoid tragedies. Every accident is one too many and every victim is one too many!”

The campaign is available in three languages (English, French and Luxembourgish) and highlights three everyday behaviours that have become common, yet are major sources of danger that significantly increase the risk of an accident:

- using a mobile phone;
- wearing earphones;
- distractions caused by screens or other controls inside vehicles.

The campaign also aims to remind the public that two-thirds of accidents involving vehicles and pedestrians occur in the dark. Another key message concerns the importance of wearing reflective clothing or at least reflective armbands, echoing the 2024 campaign “Be Visible - Sidd siichtbar”.

EO